The Case for Uniform Changes

February 22, 2017

Every week, regardless of the sport, you see some school debuting a new crazy uniform update. And, you see the constant accolades for schools like Oregon, Boise State, et al. for their groundbreaking designs. So, you rush to call your apparel contractor in hopes of coming up with the next big idea. But, is a uniform
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Pitfalls and Opportunities in Brand Messaging

September 29, 2016

Every program has a uniqueness to it…something that makes it stand out from the competition. And, also equally important are pitfalls that every brand must avoid. Let’s look at a few areas that can be seen as both opportunity and pitfall in sports marketing and brand messaging. Color Your program’s colors are usually some of the
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Function Over Form

September 13, 2016

You heard it right…a designer telling you that FORM should follow FUNCTION not only in college athletics, but design in general. And here’s why… All Marketing Content Should Have a Measurable Outcome Everything that comes from your department, whether it be a full season schedule poster or a single game social media graphic, should have some
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