The Why of Sports Design
4.4/5 on Amazon
- Paperback: 157 pages
- ISBN-10: 1987402472
- ISBN-13: 978-1987402476
Read in over 13 countries!
The Why of Sports Design: Principles in Sports Marketing was published in May 2018 and is available in print and e-book editions at Amazon and Apple iBooks.
Design isn’t just pushing pixels around a screen. Properly trained designers are thinkers and problem solvers that can anticipate an audience’s needs and habits in any graphic. And with the average human attention span now at a quick 8 seconds, a designer must be able to inform and entertain an audience in a short amount of time. But, in order to effectively reach your audience, you must learn the “why” of design before you can master the “how.”
In the sports industry, design plays an important role in the success of any program. Yet, the gap between teams that value design and those that rely on staff with no formal design training is widening. This book offers tips, tricks and rules for those inexperienced designers, both in and out of the sports industry.
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“After spending $20 on lunch I figured I’d spend $20 more on something that will actually make me better and inspire me in new ways!”
– Sebouh Majarian, ESPN