Design isn’t just pushing pixels around a screen. Properly trained designers are thinkers and problem solvers that can anticipate an audience’s needs and habits in any graphic. And with the average human attention span now at a quick 8 seconds, a designer must be able to inform and entertain an audience in a short amount of time. But, in order to effectively reach your audience, you must learn the “why” of design before you can master the “how.”

In the sports industry, design plays an important role in the success of any program. Yet, the gap between teams that value design and those that rely on staff with no formal design training is widening. This book offers tips, tricks and rules for those inexperienced designers, both in and out of the sports industry.