Michael Waltrip Brewing approached us to create a customized brand activation of their Michael Waltrip Signature Bar concept on the third floor of the Hank Williams Jr. Boogie Bar in downtown Nashville, TN.

We managed to seamlessly integrate the Michael Waltrip Brewing brand into the existing Hank Williams Jr. Boogie Bar look and feel, creating an immersive experience of two legends, with Point of Purchase displays, directional signage, photo/selfie opportunities and other environmental elements.